Appliance Lighting Solutions, Cold, Hot, Wet

BJB’s superior appliance product portfolio supports an ever-changing industry

February 16, 2021 0

The roughly $500 billion home-appliance industry has been transformed thanks to the COVID-19 pandemic and it shows no signs of slowing down. As households have become a more vital hub of activity (due to social distancing) companies have been retrofitting their appliances with sterilizing ultraviolet lights previously used in water purifiers, and companies like Whirlpool have touted washing machines with built-in-heating that removes germs and allergens from your laundry.

As the corona virus hit in late Q1 of 2020, appliances sales went through the roof, as people began to stockpile meats and food. With this increased demand came the necessity to pivot to a new branding of appliance, with hygiene and purity in mind. With these overhaul comes the demand for more appliance lighting, of which BJB is the worldwide leader in servicing. As previously noted, our products are found in many of the most popular brands in the market, and we service both hot and cold appliances.

With the major re-positioning in branding within the appliance industry, and the fact that the ‘stay-at-home’ environment has compelled households to upgrade their appliances, BJB continues to aggressively service major manufacturers around the world with the solutions that light their appliances, during this time of exponential demand.

Hygiene, smart-homes, and upgrading current appliances due to increase household use has driven this demand, and developing appliances is now done with hygiene and smart homes in minds.

Let’s take a look at our products for HOT appliances:






Here’s why BJB is the leader in lighting technology for Domestic Appliances:

Light and quality are the key components for each of the product sectors: AIR, HOT, COLD, and WET. These are tailored to one type of appliance where light and product quality are of the utmost importance.

Efficiency and innovation is at the heart of product portfolio. New light brings new possibilities. In our solutions, extremely compact light sources with high energy efficiency are combined with optimal components to achieve specific light distribution. This results in significantly improved versions of familiar designs. There are completely new approaches which would not have been possible using conventional means. Our solutions demonstrate this.

Bottom line, good light makes appliances better. That’s what we provide. In domestic appliances, good light can be seen as an additional dimension in the perception of quality. For developers and manufacturers, therefore, it is becoming a new distinguishing feature. Perhaps even the most important.

BJB makes quality visible! With this approach and our decades of experience in lighting technology and domestic appliance lighting, we carry out all the work stages in-house, from the idea through to the finished product. With the increased demand we expect to continue in 2021, BJB will be there for our partners and your families! We are and will continue to be Technology for Light!

Founded in 1867 by Friedrich Wilhelm Brokelmann, Franz Jager and Gustav Busse, BJB has been associated with lighting technology for more than 150 years. Initially the business began by manufacturing components for oil lamps. Since the beginning of the 20th century, BJB has been providing the electrical connection between the power source and the lamp. Equipped with this knowledge, the company continuously developed user-friendly lampholder systems, terminal blocks and switches up to the present day for markets throughout the world. In other words: BJB provides a “Connection to Light”. The process that these “connections” are installed and the progress which can be achieved in light fitting assembly is the objective of a further area of operation: ADS automation. Here we develop, build and supply customer-specific systems for the automation of light fitting production. A third important element is our lighting solutions for domestic appliances, as a dominant player in the industry. Visit us at BjB.com! We are “Technology for Light”.

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